Mittwoch, 23. Mai 2012

SMICS 2012 Amsterdam - Agenda

Day 1: Tuesday, July 10, 2012

10.14 - 10.30
Welcome – Conny Czymoch, moderator and anchorwoman of Phoenix TV
10.30 - 11.00
Social-Local-Mobile – How Data Is Changing Everything – Karl-Heinz Land, Chief Evangelist & Senior Vice President Social iCommerce, MicroStrategy
11.00 - 11.45
The End of Business as Usual and the Beginning of a New Era of Relevance – Brian Solis, Author and Principal Analyst Altimeter Group
11.45 - 12.15
Welcome to the real business: Management, Utilization and Integration of Social Media for Businesses – Prof. Peter Gentsch, Chief Analyst, Business Intelligence Group
12.15 - 13.15
Lunch and networking
13.15 - 14.00
Mobile Wave and the Impact on Our Businesses – Michael J. Saylor, CEO, MicroStrategy
14.00 - 14.45
Best Practice: 0 or 1 – Winners & Losers in a Digital World – Scott Galloway, CEO, L2 Think Tank
14.45 - 15.15
Coffee and networking
15.15 - 16.00
FC Barcelona – Best Practice in Sports Marketing, Merchandising and Facebook Commerce – Fernando Gonzalez, Senior Director Social Intelligence, MicroStrategy
16.00 - 16.40
Industry Cases – Best Practice TED-Style Presentation: Dennis Wedderkop (Vodafone/EOL), Michael Buck (DELL), Peter Mann (CDS/ UK Army), Ulf Valentin (HRS)
16.40 - 17.40
Panel Discussion: Brian Solis (Altimeter Group), Scott Galloway (L2), Prof. Peter Gentsch (Business Intelligence Group), Dennis Wedderkop(Vodafone/EOL), Michael J. Saylor (MicroStrategy), Michael Buck (DELL),Peter Mann (CDS/UK Army), Ulf Valentin (HRS), presenter: Karl-Heinz Land
17.40 - 18.15
Visionary Keynote: Social TV – The End of Television as We Know It? –Marco Seiler, CEO & founder of SYZYGY, and Ralf Rottmann, CTO & Managing Partner at GrandCentrix
21.00
MicroStrategy World 2012 Amsterdam Conference Party

Day 2: Wednesday, July 11, 2012

08.16 - 09.00
Breakfast Session: Social Network User Data – Legal Dos and Don’ts –Stefan C. Schicker, LL.M., Law Professional, SKW Schwarz Rechtsanwälte
09.00 - 09.45
Big Ideas and Brand Building: Storytelling in a Completely New Context –Andreas Trautmann, CEO McCann Worldgroup, and Matias Palm Jensen, Chief Innovation Officer, McCann-Erickson Europe
09.45 - 10.30
Standing Up and Standing Out – Martha Rogers, Author and Founding Partner of Peppers & Rogers
10.30 - 11.00
Coffee and networking
11.00 - 11.15
The NEXT Survey – Effective Strategies for a Social Media World – Dr. Alexander Rossmann, Research Associate, Institute of Marketing, University of St. Gallen
11.15 - 11.45
Marketing as a Service: Privacy and One-to-One Solutions – Two Sides of the Same Coin – Prof. Dr. Ralf T. Kreutzer, Berlin School of Economics and Law
11.45 - 12.30
5 Steps to Success – How to Integrate Facebook Data – Roland Fiege, Senior Director of Social Media, MicroStrategy
12.30 - 13.15
Panel Discussion: Stefan C. SchickerAndreas Trautmann (UM), Martha Rogers (Peppers & Rogers), Dr. Alexander Rossmann (University of St. Gallen), Prof. Dr. Ralf T. Kreutzer (Berlin School of Economics and Law),Roland Fiege (MicroStrategy), presenter: Karl-Heinz Land
13.15 - 14.15
Lunch and networking
14.15 - 15.30
Workshops
14.15 - 18.00
Social Media Excellence Circle (SME ) + Thursday 12.07. 09.00 - 13.00

Smics2012_Invitation_Brochure_web.pdf Download this file

 

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